- April 30, 2018
Swedish Fish Takes a Deeper Dive into Sponsorship
Pleased with the success of a marketing campaign with seven aquariums in 2017, Swedish Fish is taking a deeper dive into sponsorship.
The candy brand this year will expand the program from seven to 14 aquariums, amplify the initiative via sponsorship of Shark Week (kicking off July 22) on the Discovery Channel, and add a national truck tour and retail tie-in.