What Sports Sponsorships Alternatives Get Better ROI?

When it comes to marketing to parents, sports sponsorships may seem like a natural fit and have long been a go-to strategy for many companies. After all, many parents are involved in their children’s sports activities, and sponsoring a youth sports team can appeal to this demographic. However, there are sports sponsorships alternatives that can provide a better return on investment (ROI) when targeting parents.

Parenting Websites & Blogs

Partnering with parenting websites and blogs can be an effective way to reach parents who are actively seeking advice and information about parenting. These platforms often have a highly engaged audience that is receptive to sponsored content, making them an ideal platform for promoting family-oriented products or services. Compared to sports sponsorships, this type of sponsored content has a lower cost of entry and can potentially provide a higher ROI over the long term.

Family-Friendly Venues vs Sports Sponsorships 

Sponsoring family-friendly venues can be a powerful marketing tool for reaching parents, especially those with younger children. By associating their brand with venues that are popular among families like science centers, children’s museums, zoos, and aquariums, companies can increase favorability, consideration, build customer loyalty, and drive more sales.

These venues create a positive association for their sponsorship partners. Awe, wonder, and childhood joy connect families in a deeper way while enjoying time together at these brand-safe and trusted community and cultural attractions.  This positive association can help build trust and credibility with an audience that places the highest priority on these values.

Sponsoring family-friendly venues can provide companies with opportunities to engage with parents in a meaningful way while also demonstrating a company’s commitment to investing in the well-being of the community.  This community involvement can help build goodwill and trust with parents, potentially leading to increased brand loyalty and customer retention.

Content Marketing

By creating valuable, educational, and informative content that addresses the needs and interests of parents, companies can establish themselves as thought leaders in their industry and build trust with their audience.  Companies can create a blog, social media post, or video that addresses a specific pain point or issue that parents face. By doing so, they can create a loyal following of parents who are engaged with their brand.

While sports have traditionally been a popular way to reach parents, companies are now exploring sports sponsorships alternatives that can provide a better ROI. Parenting websites & blogs, sponsoring family friendly venues, and content marketing are just a few examples that can help companies increase brand equity metrics, reach a wider audience, and drive more sales when targeting parents.